Some in the advertising domain would make you believe print advertising is dead. But this isn’t at all true, print is still very much alive. Advertisers who make print as part of their marketing mix have the potential to increase their response rates. Here are the six advantages of print advertising.
- Develops Credibility
Print publication consistently offers readers high-quality, reliable content develops credibility, and advertisers can easily leverage this benefit. The brands which place ads in respected print publications receive the positive impact from readers that are related to the publication that ultimately leads and sales.
- Print Ads Influence
A survey reveals that “influentials” those customers who can sway other consumers, are influenced by print ads, with 51% being influenced by magazines and 53% influenced by newspapers.
- Print Media Grabs Attention
Print media has created a flavour in the mind of people to be attentive. When they read a magazine or newspaper, making them far more receptive, hence it grabs people attention toward the ads.
- Print media engage
Print allows you to tailor your campaigns to fit your budget by offering quarter-page, half-page and full-page ads. This benefit always attracts and engage potential customers in print.
- Print ads offer more flexibility
Print ads allow you to target your audience. You can choose exactly which section of the newspaper or magazine your audience is most likely to read. You can choose to run ads in magazines or only in papers that deliver to specific geographic locations in your area.
- Print Ads drive action
As per the sources reported that 65% of print readers typically take some decision after viewing a newspaper ad. As mentioned in the beginning, print advertising is always dramatic and brings huge results.
By embracing the many advantages of print advertising and adding it to customers marketing mix, advertisers can leverage the power of print to create the most awareness and revenue possible. It’s customers’ friendly in every means.