Television is the fastest-growing medium of advertisement because of the huge expansion of electronic media and cable network. It makes the whole thing appealing to the eyes and the ears. Products can be demonstrated as well as explained. It has the desired effect as the message is delivered right at the homes of people. Commercials may be telecast during that period when prospective buyers expected to watch television.
Here’re some great advantages to using television as a medium of advertising.
Audio Visual Message
Television as a medium of advertising employs sight and sound with stunning creative flexibility which makes a dramatic and lifelike representation of products. It creates an emotional message to attract the attention and interest of millions of potential customers.
Television commercial allows the demonstration of the product to better explain the use of the product, its features and advantages. Television commercial offers a sense of actual product with its usage. The use of colours in commercials further adds to the flavour of the product.
The other advantage of television advertising is that it emerges as a popular medium with greater force to reach a wide audience. Which is why it has become a mass medium where everyone regardless of age, sex, income or social class watches at least some amount of television programmes and shows. There are a large number of people who watch television regularly. Hence, becomes easier for marketers to target people of any age group with attractive offer, package and prices.
Selectivity and Flexibility
As television has the advantage of being relatively selective and flexible you can use the best media strategies to reach out to the potential customers. Selectivity happens due to its programme content, broadcast time and geographic coverage which bring variation in the composition of the target audience. Thus, advertisers gain a relatively selective type of audiences to influence them.
The television medium provides a different advertising exposure in a non-competitive environment. The advertising message appears with full delicacy and taste that can win the hearts of people and it goes beyond the competitive advertisements. There are no limitations on the size of the advertisement and each advertisement is seen full screen.
Television is considered as a personal medium as it involves the use of human voice, attractive visuals, packaging and pricing tags etc., for which many a time it is considered to be a more effective medium for marketing. It’s highly influential and gives your product a wider reach.