Outdoor advertising is much more than those big, shinning billboards. It’s not limited to, taxis, shopping centers, benches, trains, buses, and transit lines. Outdoor or popularly known as OOH or Out-Of-Home advertising, is communication with people while they are out of their homes.
Outdoor Advertising is highly result-oriented
Outdoor advertising is part of the surroundings, hence, can’t be turned off like television and radio. The viewer has no option over whether they see it or not making your campaign more impacting for quite a long time than the viewer may think of.
It demands attention
Outdoor advertising is outstanding and it has its advantages. Often outdoor advertisements are very visible at both close and large distances. They are also equally creative and expressive which gain more attention from prospective consumers.
Outdoor advertising is cost-effective
A survey done by the Outdoor Media Association reveals that outdoor advertising delivers a high Return of Investment in many ways. The simple fact is that; the higher the budget invested on outdoor advertising the bigger the ROI.
It has a wider reach
It creates a bigger marketing platform for brands or business that are trying to reach a wider audience. Outdoor advertising has access to consumers like younger users, busy business people and lower-income consumers. Hence, outdoor advertising is a great medium to reach them.
It leads the way to purchase
As per outdoor survey, 70% of purchases are happening outside of the main shopping and retail centers. Location is everything when it comes to outdoor advertising because it impacts across all stages of the Path-to-Purchase.
Outdoor is also greatly liked by consumers. A survey tells that 71% of city folks prefer vehicles with advertising than those without. Hence, outdoor advertising hugely interacts with people and engages them.
It’s proven that the results and reach of outdoor advertising are amazing and can remind the consumer of the messages of the particular brands that’s useful to hem. Outdoor advertising can offer brands a new window to good business.